Game Changers: A New Era for Women’s Rugby in Asia

Asia Rugby has launched the Game Changers programme, an innovative initiative aimed at amplifying the voices of women in rugby across Asia. This programme is a bold commitment to gender equity, empowerment, and the unearthing of untapped potential in a sport that is rapidly gaining traction worldwide.

A Vision for Inclusivity and Growth

The Game Changers programme hopes to rewrite narratives and foster a more inclusive landscape for women’s rugby. The initiative aims to inspire women at all levels—from grassroots players to international athletes, match officials, aspiring coaches, and leaders.

Central to this vision is the acknowledgement that women’s rugby in Asia is not just a sport; it’s a movement. Across the continent, young girls and women are lacing up their boots, defying stereotypes, and proving that rugby is a game for everyone. The Game Changer programme seeks to highlight these stories, ensuring that their achievements inspire future generations.

A Game Changer is more than a player—they are leaders, visionaries, and pioneers redefining rugby in Asia. From inspiring leaders to administrators driving progress behind the scenes, women are transforming the game at every level.

Highlighting Game Changers and Milestones

The programme will launch with a series of podcasts highlighting Asia’s Game Changers. With the countdown to the Women’s Rugby World Cup 2025 in England already generating excitement, more than 220,000 tickets have been sold for the event, guaranteeing it will be the best-attended women’s edition ever. Additionally, the Asia Rugby Emirates Women’s Championship will see significant attention as Japan’s women’s team uses it as a springboard for their preparation for the tournament.

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Voices of Change

Nahid Biyarjomandi, former Chairperson of Asia Rugby’s Gender Equity Committee, who was instrumental in conceptualising the programme, expressed her excitement, stating, “Game Changer is more than a programme; it’s a declaration. It’s about ensuring that rugby in Asia is a space where women can thrive. We’re here to empower, inspire, and transform.”

Looking Ahead

The Game Changers programme arrives at a pivotal moment for women’s rugby. With the women’s game growing across the world and in Asia, the initiative’s timing could not be better. As the programme rolls out in 2025, the rugby community can expect a surge in opportunities, visibility, and support.

In a sport defined by resilience, teamwork, and passion, the Game Changers programme is poised to become a defining chapter in the story of women’s rugby in Asia. The first podcast will kick off today 18th January 2024 at 12 noon UAE time (+4 GMT) you can see it live on Asia Rugby YouTube and Facebook.

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