Asia Rugby is delighted to announce that highly renowned Digital and Social Media (DSM) expert and self-confessed lover of fan engagement, Tom Chick, is joining the Regional Association as its first ever designated Digital Media Consultant.
Tom is well-known in global Rugby circles having been a key part of the team which managed the record-breaking Rugby World Cup 2015 social strategy, which was nominated for the Social Media Campaign of the Year at the 2016 Drum’s Social Buzz Awards.
Tom’s work to assist Rugby’s return to the Olympics (after a 92 year absence) was also shortlisted for the social media campaign of the year 2017 at the BT Sport Industry Awards.
Tom’s other clients include stellar sports organizations such as UEFA plus corporates such as Google and HSBC.
“We are delighted to have someone of Tom’s renowned pedigree, particularly in DSM for Rugby, join our Regional Association as we drive the last 2 years of our strategic plan.
Tom’s energy, wealth of knowledge and belief that social media allows us to develop relationships, create influencers and grow brands and identities perfectly complements Asia Rugby’s Mission to Grow the Asian Rugby Family, by promoting the values and healthy lifestyle of rugby and inspiring the youth of Asia to a lifelong association with our great Game,” said Ada Milby, Asia Rugby Executive Committee member and World Rugby Council member.
President of Asia Rugby, Aga Hussain, commented, “ We welcome Tom on our Asia Rugby Team and are delighted to have him join us on our exciting journey over the next 18 months to RWC 2019 and then on to the Tokyo Olympics 7’s in 2020. He will undoubtedly add significant value and effervescence to our current activity and take us to new heights in the ever increasingly important DSM space”