Sri Lanka’s premier connectivity provider, Dialog Axiata PLC, who have come forth as the title sponsor of the much looked forward to Asia Rugby Sevens series which would be the combination and culmination of the three legs of the Asia Rugby Sevens Series to be played in Dubai, United Arab Emirates, on the 19th and 20th of November 2021.
From 2015 onwards, Dialog Axiata has sponsored the Sri Lankan leg of the Asia Rugby Sevens Series tourney which was traditionally played at the Racecourse Grounds, Colombo.
The Sri Lankan leg of the Asia Rugby Sevens Series was last played at Colombo in 2019 and wasn’t played ever since the outbreak of the COVID-19 pandemic. Hence the Asia Rugby Sevens Series 2021 to be hosted in Dubai, will be a culmination of the traditional three legs of the tournament played across Asia to qualify for the World Cup.
Hon. Namal Rajapaksa MP, Minister of Youth and Sports said, “I don’t have to introduce Dialog to rugby, and it was in 2012 that Dialog partnered with us when I was playing (national team). Dialog is a very strong partner for rugby and not only rugby for most of the sports in Sri Lanka.”
“Asia has the biggest potential to popularize this sport that we all love making it a truly international sport for all, male and female,” said, Qais Al-Dhalai, President, Asia Rugby. “Asia Rugby ultimate objective was always to partner with a reputable and efficient organisation which we found Dialog super fit.”
Al Dhalai added, Asia has over 130,750 registered players, 450,000 regular participants and nearly 1,000,000 social media followers.
Dialog, together with Asia Rugby launched a unique fan jersey ahead of the tourney that captures the spirit of rugby in the Asian continent.
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The fan jersey designed and stitched in Sri Lanka, encompasses the vibrant colours and unique designs of Asia as well as sporting the map of the continent on the right-hand sleeve, which incidentally has the highest viewership for rugby in the world.
The fan jersey would be available in all sizes at leading fashion retail outlets such for Rs.1,650/.
Dialog Axiata is the proud sponsor of the Sri Lanka National Cricket, Volleyball and Netball teams. The Company also has a close association with the President’s Gold Cup Volleyball, Junior Volleyball, National Junior and Senior Netball tourneys, Schools Rugby League, Knockout and Sevens tourneys, Premier Football, Schools Cricket, and Paralympic sports – by powering the Army Para Games, National Para Games and the Sri Lankan contingent to the World Paralympic Games.